Our Work // Brand Activation Rag & Bone

Rag & Bone
Brand
Activation

WAKEBOARD STREET JAM

In 2025, TC partnered with Rag & Bone to support the brand’s first steps into Europe. As their long-term creative and activation partner, we are responsible for bringing Rag & Bone to life across key European cities, starting with Amsterdam and Düsseldorf.

Through a European truck tour and the first immersive brand activations in Amsterdam, we’re building a connected community that embodies Rag & Bone’s modern, authentic spirit. Our collaboration extends to premium lifestyle events such as CHIO Rotterdam, where Rag & Bone took the stage as an official fashion partner, introducing the brand to a new European audience.

Event Concept & Design

Immersive Staging & Decor

Technical Production

Event & Show Management

Logistics & Coordination

Travel & Hospitality

From concept development to on-site execution, TC delivers the full experience — creating touchpoints that merge fashion, culture, and community. Every activation is designed to reflect Rag & Bone’s iconic New York DNA while translating it seamlessly into the European landscape.

With a shared vision for creativity and craftsmanship, TC and Rag & Bone are shaping a new chapter for the brand — one built on authenticity, style, and connection.

Rag & Bone is expanding in Europe. TC makes it happen.