Our Work / Hyundai

HYUNDAI

Our Work / Guess

GUESS

The global launch of Guess Jeans set the stage in Amsterdam, unveiling a groundbreaking celebration of fashion and creativity. This iconic event showcased the brand’s bold vision, blending timeless style with innovative concepts, marking Guess’s statement as a global leader in the fashion industry. From dynamic presentations to immersive brand experiences, the launch embodied the energy and sophistication that define Guess Jeans worldwide.

CHANGE THE INDUSTRY

Event Concept & Design

Immersive Staging & Decor

Technical Production

Show Management

Logistics & Coordination

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Customized event stage with large screens displaying interactive visuals for a product launch by Hyundai in Los Angeles.

Bringing Innovation to Life: Guess Jeans AirWash Experience

At the global launch of Guess Jeans in Amsterdam, we brought the innovative AirWash process to the forefront by recreating the factory experience on-site. Through immersive installations and dynamic demonstrations, guests were transported into the heart of the sustainable production journey. The interactive setup showcased how Guess Jeans utilizes cutting-edge technology to reduce water consumption, aligning fashion with environmental responsibility.

By integrating the AirWash process into the event, we transformed the product story into a tangible experience, leaving a lasting impression of Guess’s commitment to innovation and sustainability.