What is a pop-up event?

A pop-up event is a temporary activation designed to grab attention and engage people directly. They’re short in duration but high in impact, creating urgency and memorable brand experiences.

What is a pop-up store?

A pop-up store is a temporary retail space where brands can sell or showcase (new) products. Unlike a standard shop, it’s designed to feel exclusive and often includes interactive or experiential elements.

What’s the difference between a pop-up event and a pop-up store?

A pop-up store mainly focuses on products in a branded retail setting, while a pop-up event can take many forms. From product launches to one-off experiences. Often, the two are combined so visitors can both experience the brand and discover products.

Can TC Productions organize pop-ups internationally?

Yes. We produce pop-ups across Europe and worldwide, adapting concepts to local markets while keeping brand consistency. Our team handles everything from logistics to compliance with local regulations.

How do you measure the success of a pop-up?

Success can be measured through sales (for stores), media coverage, social reach, and audience feedback. The goal is always the same: to create buzz, spark conversations, and leave a lasting impression.

High-impact product launch events

A product launch is more than a reveal. It’s a defining brand moment. It sets the tone for your product’s future, sparks media buzz, and creates lasting impact with your audience. At TC Productions, we design immersive launch events that reflect your brand’s DNA. With bold ideas, interactive concepts, and flawless execution, we bring your vision to life.

Why product launches matter

A strong launch sets your brand apart and creates a lasting first impression. It builds loyalty, shapes perception, attracts media, and engages key stakeholders. All while fueling long-term success.It starts well before the event, with a branded invitation and clear story. From arrival to closing moment, every detail should reflect your brand and spark engagement from press, influencers, and industry leaders.

"A product launch is more than a reveal. It’s the start of a lasting story. Every detail should reflect your brand and ignite lasting excitement."- Frank, Head of Production, TC Productions

What makes a product launch truly effective?

An effective product launch does more than showcase features. It tells a compelling story that resonates with your audience.

Why choose TC Productions for your product launch?

1. Pushing creative boundaries

Ordinary isn’t in our vocabulary. We partner with brands ready to elevate their presence and break new ground. Our team thrives on pushing creative limits and redefining expectations.

2. Technical excellence

With extensive experience in high-end event production, we leverage cutting-edge AV technology to deliver captivating, flawless experiences.

3. International reach

Whether your launch is local or global, brands worldwide trust our expertise. We operate beyond borders and languages, backed by a strong international network to support your event anywhere.

Clear Narrative

It starts with a focused message: what problem does the product solve, and why does it matter? A strong story highlights unique benefits and connects emotionally.

Brand Consistency

The launch should reflect the brand’s identity seamlessly, from visuals and tone to the overall experience, creating trust and recognition.

Immersive Experience

Engaging multiple senses through thoughtful design creates memorable moments. Craft a cohesive experience. From lighting and sound to pacing and scent.

Soft launch

Test with a select audience to gather feedback before the big reveal.

Hard launch

A full-scale public debut with maximum media and marketing impact.

Digital launch

Online-first events using virtual platforms, social campaigns, and influencer partnerships.

Physical launch event

In-person unveilings with demos, presentations, and immersive experiences.

Phased launch

Gradual rollout across regions or customer segments to build momentum.

Re-launch

Refresh and reintroduce an existing product with a new campaign.

Different types of product launches

Product launches come in many forms, each designed to meet specific goals and audiences. We customize every launch to fit your product’s unique needs.

Contact Us

A TC Productions product launch:
Red Bull Summer Edition

When Red Bull set out to launch its highly anticipated Summer Edition, they wanted a product launch event that embodied the energy, creativity, and boldness of their brand. TC Productions had the honour of being selected to bring this vision to life, ensuring every aspect of the event was executed with precision, impact, and unforgettable experiences.

Check case

Get in touch and discover how we can elevate your product launch

Think big? So do we. We don’t just talk the talk, we deliver. Let us prove it. Reach out and let’s craft tomorrow’s memories!

Start Project

1. Discovery stage

We start by diving deep into your brand, product, and goals. This stage is all about understanding your vision and target audience.

We collaborate closely, like an extension of your team, and hold the first creative brainstorm to shape a clear launch direction.

2. Concepting

With a clear strategy in place, we develop creative concepts, scout venues, and integrate tech elements.

Using 3D-rendering, we bring the event to life before it happens. So you can explore the full experience in advance.

3. Execution

Once the plan is approved, we handle every detail: logistics, tech, branding, catering, and show direction.

With support from our 65+ production partners and in-house experts, we ensure flawless execution and total peace of mind.

Our approach to product launch events

At TC Productions, we follow a structured approach to align your vision with our creativity, ensuring a launch that will exceed expectations and goals.