Our Work // KYLIE Cosmetics

EUROPEAN
POP-UP TOUR

WAKEBOARD STREET JAM

From Online to In Person

Kylie Cosmetics was built through social media. For us, that was the perfect starting point.

The brand already had a world. Millions of people knew it from their screens, but very few had ever stepped into it. The question was simple: how do you turn an online experience into a physical interaction with the brand?

A Brand World in a Container

Then our designers started working on the harder question: how do you fit an entire brand world inside a container? The answer was an expandable unit that travels as a truck and opens into a complete Kylie space. Shade stations, a mirror wall for full looks, a claw machine, a photo moment. Every element designed in-house, every corner designed to be shared, so each visit went straight back online where the brand was born.

Event Concept & Design

Immersive Staging & Decor

Technical Production

Event & Show Management

Logistics & Coordination

Travel & Hospitality

POP-UP STORE // KYLIE COSMETICS

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TIME IS REACH

To make the most of the last weeks of summer, speed was key. Every day spent building was a day not spent in front of an audience. So the space was engineered to open and close on the same day. No build days, no breakdown days.

Every Local Community

That speed is what made the route possible: Athens, Bari, Turin, Paris, Rotterdam, Utrecht, Copenhagen, Stockholm, Oslo, Düsseldorf. Eight countries, each stop linked to a local retailer, so the experience didn't end at the truck. It ended at the counter.

One brand world. Ten cities. Built once, shared everywhere.