What is a pop-up event?

A pop-up event is a temporary activation designed to grab attention and engage people directly. They’re short in duration but high in impact, creating urgency and memorable brand experiences.

What is a pop-up store?

A pop-up store is a temporary retail space where brands can sell or showcase (new) products. Unlike a standard shop, it’s designed to feel exclusive and often includes interactive or experiential elements.

What’s the difference between a pop-up event and a pop-up store?

A pop-up store mainly focuses on products in a branded retail setting, while a pop-up event can take many forms. From product launches to one-off experiences. Often, the two are combined so visitors can both experience the brand and discover products.

Can TC Productions organize pop-ups internationally?

Yes. We produce pop-ups across Europe and worldwide, adapting concepts to local markets while keeping brand consistency. Our team handles everything from logistics to compliance with local regulations.

How do you measure the success of a pop-up?

Success can be measured through sales (for stores), media coverage, social reach, and audience feedback. The goal is always the same: to create buzz, spark conversations, and leave a lasting impression.

Business Event Agency

Business events are a catalyst for strengthening relationships, sparking collaboration, and showcasing your organization's identity. With the right concept and execution, a business event becomes a powerful tool to bring people inside and outside of the organisation closer together and move your business forward.

At TC Productions, we take business events to the next level by balancing creativity with flawless execution. From strategy to production, we make sure your brand’s vision stays central, while making sure your audience has an unforgettable experience.

The importance of business events

Business events come in many forms, from brand launches to networking events. Whether it is executed through an annual conference, a leadership outing, or an employee festivity. An event brings people together to connect, align, and inspire. Done right, it creates value that extends far beyond the event itself.

The true value lies in building relationships, with employees, partners, and clients alike. To reach the goal of your business event every detail must be perfect. From the feel and look of the venue to the event programme, we design events that don’t just deliver information, but leave an impact.

“A great business event isn’t just a get together. It’s a shared experience that people carry forward into their work.”

— Frank, Head of Production, TC Productions

What makes a business event successful?

A successful business event goes beyond presentations and logistics. It’s about creating a meaningful connection between people and your brand.

Why choose TC Productions for your business event?

Strategy meets creativity

At TC Productions, we merge strategic thinking with creativity. By collaborating closely with you we ensure the event goal is in mind, while creativity brings the wow-factor.

High-end production, zero stress

From first sketch to final spotlight, we handle it all. With our proven track-record we ensure the event goes exactly as intended. No matter the scale or location.

International experience, local nuance

Whether in Amsterdam, Singapore, or New York, we deliver events that resonate locally while shining on a global stage. With years of experience producing international events, we translate brand values into unforgettable experiences across borders.

Engagement: More than listening

Encourage participation and interaction. The best events are experiences, not lectures.

Connection: Genuine networking

A strong event creates space for genuine conversations and lasting relationships.

Alignment: One clear vision

Bring teams and stakeholders onto the same page, creating unity and momentum for what has been achieved and comes next.

Global Conferences

Bring teams and stakeholders together to share ideas and set direction.

Leadership Summits

Facilitate executives to align on vision and strategy.

Internal Kick-offs

Energize employees and set the tone for a new year or project.

Client Appreciation Events

Strengthen relationships by celebrating collaborations.

Trade Shows & Exhibitions

Showcase products and services to a target audience.

Hybrid Events

Combine the digital and physical world to maximize reach.

Types of brand events

Businesses all have their own story to tell, so do their events. From intimate gatherings to large-scale productions, each format has its own purpose. But all are opportunities to connect, align, and inspire.

Contact Us

A TC Productions Business Event: CBRE New Years Presentation

TC was asked to reshape the way CBRE presented the new year to their staff. In a great collaboration we created a fully immersive way to communicate the new targets without having to sit down for hours watching Powerpoints.

Get into contact and discover how we can elevate your business event

We craft business events that inspire, engage, and deliver results. From intimate gatherings to large-scale conferences, TC Productions is your trusted partner for impact without compromise.

Start Project

1. Discovery stage

We start with a strategic dive into your business and the event goals: What is your organization's identity? Who are you bringing together, and why? What should participants feel, learn, and do afterward?

2. Concepting

Our creative team turns strategy into immersive concepts. Using 3D visuals and interactive previews, we bring every detail to life before the event. From visuals to hosts, show content to immersive branding, every decision is made with you, supported by clear visualizations.

3. Full-service production

From venue scouting to show direction, we manage every detail with precision. Backed by 65+ trusted partners and our in-house specialists, we deliver smooth, high-end execution. While you stay informed through one contact and real-time updates.

Our approach to business events

At TC Productions, we believe the success of business events lies in storytelling as much as in flawless execution. Our process ensures your event delivers the right message without stress.